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Sugar Shack Ice Cream shop now open for business

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By Charlotte Underwood

Sprinkles, candies and crushed cookies are a child’s dream. But in this case it’s the realization of an adult’s dream.

On March 14, Laura and Ron Morse opened the Sugar Shack in Jacksboro.

With eight flavors of hard dipped ice cream and eight flavor burst soft serve flavors to choose from, the Sugar Shack has plenty choices to choose from.

The shop also serves milk shakes, sundaes, banana splits and many more, according to Laura Morse.

With many years experience working in diners and at marinas, Morse said she always wanted to have her own business in the restaurant industry.

“It just happened to be the right time and then we were offered this spot to rent and it was the right location, so here we are,” said Morse.

Morse said she enjoys the atmosphere that goes along with running an ice cream shop.

“When you dip out the ice cream and they get that extra scoop on top and to see the expression on their face, it just makes the whole day,” said Morse.

The Morses hope for their shop to eventually grow enough to expand and open up a second location on the east end of the county for those who live in the valley area.

Located in the same building as the tourist info center, the Sugar Shack provides a homey, country store type of atmosphere. There’s a rack on the wall for the Campbell County Art Association to bring in pictures to sell and display and plenty of chairs to sit in while enjoying the treats.

“People seem to really love our peanut butter shakes and banana splits,” said Morse. With all types of toppings imaginable and many flavors, customers can mix and match whatever they want to create their own shake or sundae. Ice cream sodas are also available.

“Our specialty is the Sugar Rush, which is similar to a DQ blizzard,” said Morse.

Morse said she hopes to expand the menu as well to include ice cream cakes and possibly pies and other baked goods as they go along.

The Sugar Shack mascot is a raccoon holding a large scoop of ice cream.

“We hope to do something with the schools to hold a competition to name the mascot, with the winning classroom getting free ice cream,” said Morse.

There will be a grand opening held at the Sugar Shack on April 11 with lots of specials for Easter Weekend. Radio station WTNQ Country will also be at the opening. The Morses invite the public to come out, bring the kids and relax in the homey atmosphere with an ice cream treat. The Sugar Shack is located at 3175 Appalachian Highway, Suite 4. For more information call 592-0517.